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VMV Hypoallergenics Signs Distribution Deal with Bliss

Catalog to feature line of skin care, cosmetics

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By: Jamie Matusow

Editor-in-Chief

Prestige skin care brand VMV Hypoallergenics has partnered with Bliss Catalog to market VMV’s assortment of skin care and color cosmetics.
 
Beginning in July 2008, Bliss Catalog will be carrying two of VMV’s best selling products, Id Anti-Acne, Anti-Aging Face, Back, Body Lotion and Id Sweat Acne + Overall Antibacterial Monolaurin Gel, two multi-tasking products that use a unique blend of hypoallergenic ingredients to deep cleanse and combat acne-prone skin.
 
“We’re thrilled about our new relationship with Bliss and that they will be adding VMV to their exclusive catalog lineup this summer, says VMV’s Laura Verallo Bertotto, chief executive officer of the company. “Bliss is an ideal partner for VMV because they are extremely committed to offering the most effective, yet gorgeous, product offerings to meet their consumer’s individual needs. Our Id products are best sellers in our line and we’re looking forward to being added to the Bliss assortment.”
 
 

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